Commerce360 CEO Lucinda Holt will appear today on the Executive Leaders radio show between 10 and 11am on WWDB radio in Philadelphia. If you're in town, tune in to AM860 and check it out.

Posted by Craig Danuloff at 8:29 AM | Permalink | Comments (0)

The Shop.org Marketing Workshop starts tomorrow evening at the Hard Rock Cafe & Casino in Hollywood FL, and we'll be there. I'm participating on a panel called 'Improving the ROI of Paid Search" on Thursday, hosting three round-table discussions entitled “10 Quick Hits for Search Engine Success”, and we'll have a Commerce360 booth in the showcase area.

My panel presentation is a brief look at the Paid Search Scorecards we use to measure the impact and progress we're making against our goals for our client's PPC campaigns. The scorecards help us to keep in mind that PPC campaigns aren't simply about the right keywords, but rather a cascading set of variables that all need to be maximized individually and then considered and testing in combination.

Often you hear people come to the conclusion that 'this is a bad keyword' or 'that landing page doesn't work'. These statements may be true, but if the many other links in the chain weren't inspected, there's also a good chance that these conclusions are a serious mis-diagnosis. In my few minutes on-stage I'll talk about how we look at nine of the variables that impact paid search to ensure that we make the most of every campaign.

If you're in Hollywood and can pull yourself away from the tables and the pool, please stop by and say hello.

Posted by Craig Danuloff at 10:55 PM | Permalink | Comments (0)

Once again our Lianna Evans has been selected to speak at Search Engine Strategies, this time in New York City this week. She's on both Thursday and Friday this week:

"Images & Search Engines" on Thursday, April 12 from 11:00am – 12:15pm
Regular search engines can't understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

"Search & Regulated Industries" on Friday, April 13 from 9:00am – 10:15am
Involved in pharma? Gambling? Alcohol sales? Run a medical site? Offering legal advice? Chances are, you have to deal with regulations from the government, from search engines or from your own company about what you can and cannot say on your site and in your ads. How can you stay within the rules yet not compromise your search marketing campaign? This session explores the issues.

Posted by Craig Danuloff at 12:41 PM | Permalink | Comments (0)

If you'll be in London this week at SES, please check out Commerce360's Liana Evans who is speaking on the 'Search In Regulated Industries' panel on Thursday at 9am.

Liana is a frequent SES speaker, and in addition to managing organic search optimization for many of our clients, is prolific blogger at her own Search Marketing Gurus blog.

Posted by Craig Danuloff at 9:35 AM | Permalink | Comments (0)

Next Monday and Tuesday January 29-30 we'll be in Miami Beach at the ERA conference. It's our first-ever trade show booth, so if you're at the show or just in the area please stop by Booth 54 at the Lowes Miami Beach hotel.

To schedule a specific meeting time to discuss your online marketing programs, just email us at info /at/ commerce360.com.

Posted by Craig Danuloff at 10:04 AM | Permalink | Comments (0)

A few days ago I spoke with Greg Cangialosi, host of ROI Radio and Founder of email service provider Blue Sky Factory. Our conversation was recorded for Greg's show, and it is now available for your listening pleasure in streaming or download format.

We talked a bit about the history of Commerce360, and a lot about the issues marketers face in deciding between in-house and outside service providers, as well as current trends in paid search, web site analytics, and more.

Greg is a seasoned podcaster, responsible for the first Disney Podcasts among others. And he has just been contracted to write a Podcasting book due out later this year. I've paid attention to Podcasting since it's inception, but this is my first chance to participate.

Thanks to Greg and his associates for the invitation and their efforts to produce the show. ROI Radio has a whole backlist of interesting interviews, and you can even subscribe via iTunes to make sure you catch future shows.

Posted by Craig Danuloff at 3:21 PM | Permalink | Comments (1)

Mr Ghost Goes To Town:

[via Theme Time Radio Hour]

Posted by Craig Danuloff at 1:32 PM | Permalink | Comments (0)

Tonight there was a meeting of the Philadelphia Interactive Marketing Association at the Lucky Strike Lanes. It was a purely social occasion, and five of us from Commerce360 attended to down a few drinks, dine on some pretty good finger food, meet and mingle with folks from lots of other area agencies and vendors, and see who could bowl, and who could not.

Turnout was very impressive with easily over 100 in attendance and about 50 taking part in the ad-hoc bowling tournament. We look forward to getting more involved in the organization, and to future events - the next one is planned for January and is expected to be focus on the rise and influence of social media.

Watch this space for details on the time, place, and exact date. Hope to see you there.

Posted by Craig Danuloff at 11:40 PM | Permalink | Comments (0)

On Tuesday I'll be participating in a panel discussion on Web 2.0 at the shop.org event in NYC. The panel is at 1pm on Tuesday, and entitled: Web 2.0-a peek at what's here and what's coming-Part 2 - PhotoCasting, Mobile Commerce, Visual Search, and more.

The panel is moderated by Chris Fralic of First Round Capital and the other panelists are Munjal Shah, Riya, Mike Hogan, Zixxo, and Brian Hecht, Kikucall.

I've just got a few minutes of presentation, and will be talking about how Web 2.0 is effecting web analytics, or more precisely how it needs to effect it in the very near future. If you're planning on being at the conference, please stop by and say hello.

Posted by Craig Danuloff at 3:22 PM | Permalink | Comments (0)

For those who just can't get enough of my twisted logic and gramatical errors, please be aware that I'm also blogging over at ReveNews, a multi-author weblog that has some focus on the Affiliate industry but also covers the full range of online marketing topics including SEM, affiliate marketing, retail (e-commerce), analytics, spyware, blogging and much more.

More About ReveNews:

ReveNews authors consist of highly respected thinkers, commentators and business people who have real experience and insight. ReveNews readers include industry gurus, top-level executives and CEO’s, plus many of the industry's top net-repreneurs; all coming together to create a global Internet community to distribute, discuss and analyze the industry at hand. Since it launched in December, 1998, ReveNews.com has always been focused on the broader views of online revenue-sharing approaches, from affiliate programs and commissionable marketing to micro-manufacturing and merchandizing partnerships. Combining an active community of merchants and webmasters, an ongoing dedication to analysis and education, and aggregated news on revenue-sharing niches, ReveNews.com has become a leading voice for its dedication to objectivity and its fresh perspective.

My posts at ReveNews are supposed to lean towards Analytics, although I haven't leaned that way there yet. In any case, if there's room for one more bookmark on your system, or subscription in your RSS reader, consider adding ReveNews.

Posted by Craig Danuloff at 6:39 AM | Permalink | Comments (0)

Commerce360 continues to grow, with both exciting new clients and service expansions to existing clients. We're hiring in a number of areas, and will post a series of position openings here in the coming days. Today we'll start with openings for SEO and SEM talent, here's a snipped of the job posting on CareerBuilder:

We're a rapidly growing online marketing agency seeking search marketing experts with top skills obtaining organic ranking and/or managing paid search campaigns. We’re looking for skillful and passionate SEOs and SEMs who know how to win on Google, Yahoo, and MSN.

We manage large-scale and long-term efforts to get the best rankings and run the most efficient campaigns. We need search marketers who have proven track records with agency or in-house experience, and want to work on serious projects with access to the resources necessary to win. You'll be an important part of a full marketing team that includes experts in search, affiliate marketing, email, conversion, and analytics.

Commerce360 is a profitable company with clients throughout the US. This is a full-time position in our Plymouth Meeting office. Please
to arrange a confidential conversation.

Posted by Craig Danuloff at 12:10 PM | Permalink | Comments (0)

Liana Evans, a Search Marketing Manager here at Commerce360 is presenting next week at the SES conference in San Jose. She's speaking on the Search & Regulated Industries panel on Tuesday August 8th at 1:15pm. A session description is below. If you're planning on being at the show, go see Liana and stop in to say hello after her presentation.

Search & Regulated Industries Involved in pharma? Gambling? Alcohol sales? Run a medical site? Offering legal advice? Chances are, you have to deal with regulations from the government, from search engines or from your own company about what you can and cannot say on your site and in your ads. How can you stay within the rules yet not compromise your search marketing campaign? This session explores the issues.
Tuesday August 8th at 1:15pm

Posted by Craig Danuloff at 1:07 AM | Permalink | Comments (0)

Last night at One Manhattan in NYC we hosted an event to celebrate our recent progress and success. Clients, friends and partners in attendance included Linkshare, Omniture, Signature Days, WhiteFence, RichFX, Register.com, SortPrice, Spree, Future Now Inc, and Darling Design Group among many others.

Kathleen Lindsay of Spree gets the 'driving distance' award, coming in from Philadelphia to be with us, and Howard Kaplan of FutureNow get's the 'reverse door-prize' award for giving up all the copies of 'Waiting for Your Cat to Bark' that he happened to be carrying, because our CEO Lucinda Holt grabbed them to give to some new clients.

A big thanks for putting this great event together is due to Stephanie Agresta, our VP of Affiliate Marketing, shown below with Norman Silverberg, of Register.com (left) and James Yu from LinkShare (right).

We've posted some more event pictures on in our Flickr account.

Posted by Craig Danuloff at 1:14 PM | Permalink | Comments (0)

Startups are in a constant state of evolution, so often the milestones just go rolling by, almost unnoticed and certainly undeclared. But there are some changes that by their very nature are both notable and widely broadcast. We've completed two of those changes this week - a new name and a new office.

Our name is now Commerce360 Inc. The result of a long hard struggle for both inspiration and an available domain. The name was first suggested by our own Joanne Kondan, and suits us well as we attempt to cover 'all the angles' in providing online marketing services to our clients. Our cool new logo is from the team at Voveo.

The Pre-Commerce Group existed for almost exactly two years prior to this change, was in many was the 'beta version' of the company we are now, and will continue to grow into in the near and long term.

Our new offices are located at 4060 Butler Pike, Suite 110 in Plymouth Meeting PA 19462. It's a great ground-floor suite in a 'Class-A' building, which finally offers room for everyone and plenty more for those coming soon. We were supposed to take posession of this space several months ago, which means there are several interesting answers to the question 'where were you before here?'. In any case, a big thanks to everyone on the team who worked hard and helped keep us going and growing despite very-much-less-than-optimal conditions.

The six months that led up to these changes have included quite a few other significant accomplishment too, including:

• Hiring nine new full time employees
• Closing our first round of financing
• Substantially growing our client list and revenue base

For these and everything else I'm not mentioning, great thanks go out to our clients, friends, associates, contractors, employees, investors, and whomever else I'm forgetting.

Naturally, we have grand plans for the future, in terms of many more changes and accomplishments. Keep watching this space and we'll try and note them as they go rather than saving them up for another bi-annual update.

Posted by Craig Danuloff at 9:38 PM | Permalink | Comments (0)