Once again our Lianna Evans has been selected to speak at Search Engine Strategies, this time in New York City this week. She's on both Thursday and Friday this week:

"Images & Search Engines" on Thursday, April 12 from 11:00am – 12:15pm
Regular search engines can't understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

"Search & Regulated Industries" on Friday, April 13 from 9:00am – 10:15am
Involved in pharma? Gambling? Alcohol sales? Run a medical site? Offering legal advice? Chances are, you have to deal with regulations from the government, from search engines or from your own company about what you can and cannot say on your site and in your ads. How can you stay within the rules yet not compromise your search marketing campaign? This session explores the issues.