Omniture today releases an update for SearchCenter, version 2.3 which is primarily aimed at improved compatibility with the various paid search engines. Here are the listed features:

• Additional Search Engine Support: Ask.com has been added to the high profile line up of search engines supported by SearchCenter. With these additions, SearchCenter now supports 8 primary search engines and 40+ total search Web sites throughout the content network.

• Multiple Currency Support: As companies employ multi-national search marketing campaigns, the ability to manage those campaigns from a single interface is becoming more important. SearchCenter 2.3 now supports the use of multiple currencies for reporting and management of search engine marketing activities.

• Support of Yahoo! (Panama) Release: SearchCenter has been updated to support the enhanced functionality of the new Panama release of the Yahoo! search engine that is scheduled for release in Q4 of 2006. Whenever you decide to migrate to Panama, SearchCenter will provide you with a powerful tool to manage your Yahoo! search marketing campaigns.

• Enhanced Exception Handling for Google: SearchCenter 2.3 has been enhanced to support the management of exceptions in regards to the Google search engine. This enhanced functionality streamlines the management of trademarked and other controlled keywords and text ad content.

• Support of Google Site Targeting: SearchCenter 2.3 now supports the use of the Google Site Targeting feature which allows the search marketer to choose which content network sites will display their ads.

We continue to add new clients to those we're managing with SearchCenter, and are glad to see timely support for Panama and other changes the engines are making. We've been testing 2.3 for a couple of weeks, and have just begun to import ASK campaigns and are getting our first MSN API-keys later this week. Watch this space for reviews on how SC performs with these newly supported engines.