Perhaps my series on The Death of ROAS got them thinking. Who knows. But today the Official Google Adwords Blog posted the first of a promised 3-part series on ROI.

In Part I they explain ROI with the payoff quote "When an advertiser tracks and monitors their ROI, they are seeing the complete picture. This allows them to make smarter decisions about their online ads and, ultimately, make their business more profitable."

Interestingly, ROAS is never metioned. Not shown in the tables that list the standard Adwords metrics of impressions and clicks and conversions.

The next two posts promise to tell us how to track and then use ROI. Hopefully these will also include an announcement about Google supporting ROI reporting directly within the Adwords interface.