Job Opening: Online Marketing Strategist - Philadelphia
By Craig Danuloff
We've got a number of new job openings at Commerce360 and over the next few days will highlight some of them here. All of these are full-time permanent positions in our Plymouth Meeting PA offices.
The first is for a Director of Strategy (see the full job description on LinkedIn). At Commerce360 the Strategy team is responsible for helping to assess the online marketing needs of clients, draft and present strategic and tactical plans, and then manage and oversee the long-term execution of our online marketing services.
This makes it a tough slot to fill - we need someone (a couple of someones actually) who understands most or all of the full breadth of online marketing - search, affiliate, email, WOM, conversion, analytics, etc. More importantly, they must be able to confidently talk to the CEO or VP of Marketing at at Fortune 1000 (or venture-backed startup) to help them understand how they should allocate resources or plan expenses and revenues, and be just as comfortable and skilled working with our execution teams to monitor progress and define direction on day-to-day tactical (and practical) issues in any area.
The job is a great fit for someone who ran online marketing inside an organization and would now like to leverage their skill and experience with a broad range of companies and work in an environment surrounded by online marketing experts and specialists, and with access to tools and other resources that often aren't practical or available in the budget-constrained world of most marketing departments.
To learn more or apply, submit an application through LinkedIn, or contact us at jobs/at/commerce360.com. We'd be happy to have a confidential conversation and better explain the position and answer any questions.
(The full job posting is listed below for those who don't want to visit LinkedIn)
We’re looking for someone who can push the limits of online marketing. We’re a rapidly growing online marketing agency seeking executive level talent with a deep understanding and broad practical experience in serious online marketing. To us, this means knowing how to both drive site traffic and convert browsers into buyers. It also means intense direct experience in organic and paid search, email, affiliate, and advertising plus a passion for improving conversion rates and using web site analytics to understand visitor behavior. Ideal candidates have agency experience, or have managed significant in-house online marketing programs for at least 3 years, and have excellent organizational and communication skills.
Your responsibilities will be to develop strategies and then execute online marketing programs for mid-sized to large companies that have the technical and economic resources to really attack the online opportunity. You’ll be surrounded and supported by a team who not only ‘get’ online marketing, but are defining the innovative techniques and best practices of tomorrow. Your work will be supported by our smart and aggressive specialists (in SEO, SEM, Email, Analytic, Affiliate Marketing, etc.) but you will be depended on for strategic thinking, a clear vision of the online marketing future, and the ability to sell your ideas to senior executives at our client/partner companies.
Position requires physical presence in our Philadelphia-area offices. Competitive salary and benefits. Please reply with cover letter and resume.
Responsibilities:
- Drive development of strategic marketing plans for firms doing $5M - $100M online revenue.
- Develop detailed tactical plans toward specific goals using various traffic acquisition methods.
- Define reporting requirements and program execution using top-tier web site analytics software.
- Coordinate with SEO, SEM, Affiliate, Email, Advertising, and Analytics specialists on planning and execution of marketing programs.
- Work with clients (usually VP Marketing, CEO, etc.) to define, communicate, and review plans and results.
- Work with design and conversion specialists to oversee long term web site improvement programs including major redesigns, incremental changes, and page-specific testing.
REQUIREMENTS
- 3+ years of online marketing experience, in-house or interactive agency.
- Direct responsibility for online marketing programs on web site with over $3M in annual revenues, or equivalent agency experience.
- Intimate familiarity with paid and organic search marketing, email marketing, and affiliate or banners.
- Experience in conversion rate analysis and testing.
- Strong familiarity or expertise with high-end analytics software such as Omniture, CoreMetrics, HBX, etc..
- Excellent interpersonal and presentation skills to work with various interdisciplinary team members.
