Links built the internet. It was the ability to connect two pages or sites with just a link that separated the web from all that came before it. It was the inferred value of that link that created Google.

Today one of the most important and link-rich sites on the internet opted-out of the linking business, at least the Google side of it. They’ll probably reverse that decision within a few days, and they should.

But we are a long way from those innocent days when a link could be trusted. Why do they have to ruin everything?