With the recent Google purchase of Feedburner, I presume we'll soon see RSS subscriber stats included in the Google Analytics reports.

This is great for anyone who relies on Google Analytics and blogs or uses other RSS feed distributions as part of their online marketing - RSS is just another channel and should be included in traffic reports alongside of search and email. I didn't see this talked about when the acquisition was being discussed, but this is a big win for Google Analytics.

I've never understood why the analytics vendors didn't try to compete with Feedburner themselves - or buy them - a huge new channel and tracking opportunity emerges and NONE of them even bother to try and capture it. Assuming Google eventually moves the entire Feedburner UI into Google Analytics they'll all regret it even more.