Our friend Shane Atchison of ZAAZ has added his 2007 web analytics predictions to the mix. In some ways it summarizes and feels like a very good wrap up of the other thoughts we've seen, but Shane adds some very wise observations.

I particularly like these two: "innovation will come from 3rd parties" and "human capital will be the largest issue".

And Shane is a man who knows, so I would take stock when he starts calling winners as he does in noting the progress of Omniture (OMTR) and Visual Sciences.

Now if Shane will just explain to all those of us who live a few years behind him what Proto-Analytics is? Is that the next next big thing?