I just found out that two of the very best web analytics minds have new books coming out shortly: Avinash Kaushik and Jason Burby. This is great news for anyone with an interest in analytics or online marketing.

Readers of this or any other web analytics blog know that Avinash has proven himself an extremely clever and insightful fellow, leading online thought in analytics with his trinity theory, 90/10 rule, tips for selecting analytics software and vendors, and many other fine posts.

His book, Web Analytics:An Hour A Day is set for release in early May, and can be pre-ordered at Amazon. Based on the great posts he's produced for his blog over the past year, and what I've heard in seeing Avinash present several times (once live and multiple times through the magic of web video/audio) there is no doubt this will be mandatory reading for anyone who wants to be successful online.

It's also worth noting that Avinash is donating all of his royalties and affiliate earnings from the book to some charities which are important to him. Read more about it here, and use one of our links (which use his Amazon affiliate code) or those on his page to place your order so he gets the extra commission from Amazon for his donation. I know we'll be buying these by the dozen for our staff and clients, and encourage you to do the same.

While checking out the Avinash book, I noticed that Amazon was offering to bundle it with another upcoming book from Jason Burby and Shane Atchison. Actionable Web Analytics: Using Data to Make Smart Business Decisions is also bound to be fantasic. Jason and Shane have been way out in front of the deep use of analytics for many years, building ZAAZ into a market leader and (I think) the largest web analytics agency in the US.

We're all lucky guys like this are taking the time to share their knowledge and experience.