I've mentioned recently that we're working to integrate word-of-mouth into the online marketing programs we manage for our clients. Tonight I came across an interesting opportunity to 'participate in a conversation' on behalf of one of our clients - with someone who has also mentioned here in the past - Jason Calacanis.

It seems Jason is working on losing weight and as he frequently does he's using his blog to get ideas and feedback. One of our clients has a diet product with a very different (and scientifically based) approach to the problem. I think it would be perfect for Jason to assist in his weight loss, and until we can get Oprah to recommend the product I can't think of a better way to get a powerful online reference. So I left a comment, offered him a few free cases with no strings attached.

In the best possible case, Jason will accept our offer, try and like the Satiatrim, and then chose to mention it. In the worst case, he'll accelerate his weight loss. I'll let you know how it turns out.