Complaintvertising: The Unfriendly Check In
By Craig Danuloff
I spent most of last week traveling, which unfortunately still means a string of amazingly bad customer service experiences. But one that I witnessed at the Denver International Airport deserves special attention.
While checking in at the gate for my United Airlines flight back to Philadelphia, a guy in a wheelchair rolls up to the counter. He explains to the representative that his leg is broken, he can't move it, won't be able to really fit well in a normal seat, and requests a bulkhead seat.
It's about 10 minutes before boarding, the plane is probably 3/4 full, and it appears most people have already checked in. The rep tells him there is one available, but he'll have to charge him $44 because the seat is designated 'Economy Plus'
There is no way to know if the guy could afford it or not, but he declined the 'offer'. I spoke up on his behalf asking the man behind the counter why he couldn't just give the guy a break and let him have the empty seat. He said he couldn't per the 'rules' and I suggested he contact his supervisor. "Management Don't Care" was the quote I got back.
Mr. broken leg had to be taken back to his seat in row 23 via a special wheelchair that takes people down the aisle of an airplane. They carried him right past the entirely empty bulkhead row which remained that way for the entire flight.
Obviously most of the time we all fly the carrier that goes where we want when we want. But if you ever have the chance to not choose United, please remember this complaintvertisment.
BONUS: I just checked google and there are no results for either complaintvertising or complaintvertisement. Which means this post will be a GoogleWhack tomorrow.



Comments
The fact is that companies view customer service as a cost drag rather than as an opportunity to establish a loyal customer base. I think that it will be very difficult for companies to accept this reality because the up front cost to establishing a strong CS policy are way too high.My opinion is that CS will improve only if consumers are empowered to press their claims in a fair and unbiased manner; though I'm not sure if that will ever be possible.
-chano
Posted by: Chano | January 22, 2007 7:39 PM